Hi, I am looking for someone to write an article on business environment of yule catto company Paper must be at least 1750 words. Please, no plagiarized work! Yule Catto & Co plc is fully committed to earn the loyalty of the customers by delighting them and to form an alliance with the special clients. The mission is to increase the shareholders wealth and at the same time considering corporate social responsibility (Yule Catto 2012). The objective is to make consistent progress in all the divisions of the organization, including the strategic plans and the operational performance. Their aim is to be recognized and valued by their customers around the world. to achieve these objectives. they have to be flexible and respond to the environment efficiently and become committed to success (Yule Catto 2012). To achieve the required mission of the Company, more focus is given to the satisfaction of the customers and understanding their needs and by delivering the performance through quality products. In order to be more flexible, the company has maneuvered its growth strategy by focusing on the changing needs of the markets in which they serve by processing with new technology. The company has also centred its attention towards the safety of the employees and the communities to increase the value of the stakeholders. The company has provided Responsible Care principles which intend to improve and heighten the chemical industry safety and environment each year. This effort tends to increase the interest in the social corporate responsibility (Waters 2006). The Company has a long history of acquisition and merger. Yule Catto & Co plc initiated the business in 1881 as a rubber plantation company known as Malaya General Company and it remained the same company by next 80 years, but due to the latest trend of diversification at that time, the company managed to diversify itself to a chemical producing company and acquired a shipping agent company Yule Catto Ltd in 1971. then it changed its name to Yule Catto & Co (ICIS 2012).