I need this paper completed today if possible, also no plagiarism please 7-1 Final Project: Strategic Marketing Proposal My organization is the American Nursing Association in which my target market is the care of senior citizens

7-1 Final Project: Strategic Marketing Proposal Rubric Name: HCM 325 Final Project Rubric (SA) This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. Criteria Exemplary Proficient Needs Improvement Not Evident Introduction: Profile of Organization Add Feedback 2 points Meets Proficient criteria and balances necessary detail with clear, economical language 1.7 points Provides a detailed profile of the organization, including its type; mission, vision, and values; its service area and locations; and its major products and services 1.1 points Provides a profile of the organization, but fails to fully or accurately define its type; mission, vision, and values; its service area and locations; or its major products and services 0 points Does not provide a profile of the organization /2 /2 * Criterion score has been overridden Introduction: Marketing Initiative Add Feedback 2 points Meets Proficient criteria and balances necessary detail with clear, economical language 1.7 points Describes the marketing initiative, including the product or service; why it is important to the organization; its current issues; and why the initiative is needed 1.1 points Describes the marketing initiative, but fails to fully or accurately define the product or service; why it is important to the organization; its current issues; or why the initiative is needed 0 points Does not describe the marketing initiative /2 /2 * Criterion score has been overridden Introduction: Customer Needs Add Feedback 7.5 points Meets Proficient criteria and demonstrates nuanced appreciation of the importance of marketing principles and processes within healthcare organizations 6.375 points Explains the relevance of knowing customer needs for the marketing initiative and illustrates with specific examples of primary and secondary customers, as well as their needs, wants, and preferences 4.125 points Explains the relevance of knowing customer needs for the marketing initiative, but fails to fully or accurately illustrate with specific examples of primary and secondary customers or their needs, wants, and preferences 0 points Does not explain the relevance of knowing customer needs for the marketing initiative /7.5 /7.5 * Criterion score has been overridden Introduction: Four Ps Add Feedback 7.5 points Meets Proficient criteria and demonstrates nuanced appreciation of the importance of marketing principles and processes within healthcare organizations 6.375 points Clarifies the importance of the four Ps of marketing as they apply to the healthcare product or service and illustrates each with specific examples 4.125 points Clarifies the importance of the four Ps of marketing as they apply to the healthcare product or service, but fails to fully or accurately illustrate each with specific examples 0 points Does not clarify the importance of the four Ps of marketing as they apply to the healthcare product or service /7.5 /7.5 * Criterion score has been overridden Introduction: Drivers of Demand Add Feedback 7.5 points Meets Proficient criteria and demonstrates nuanced appreciation of the importance of marketing principles and processes within healthcare organizations 6.375 points Characterizes the relevance of drivers of demand for the marketing initiative, and illustrates with specific examples of factors that drive demand for the product or service 4.125 points Characterizes the relevance of drivers of demand for the marketing initiative, but fails to fully or accurately illustrate with specific examples of factors that drive demand for the product or service 0 points Does not characterize the relevance of drivers of demand for the marketing initiative /7.5 /7.5 * Criterion score has been overridden Establish the Context: Marketing Goals Add Feedback 7.5 points Meets Proficient criteria and demonstrates sophisticated ability to determine relevant marketing objectives 6.375 points Specifies at least three marketing goals of the initiative that apply best practices and align to the organizational mission and vision 4.125 points Specifies marketing goals of the initiative, but fails to identify at least three that apply best practices and align to the organizational mission and vision 0 points Does not specify marketing goals of the initiative /7.5 /7.5 * Criterion score has been overridden Establish the Context: Industry Segment Add Feedback 6 points Meets Proficient criteria and demonstrates keen insight into the nature of healthcare markets 5.1 points Analyzes the industry segment for the healthcare product or service, including all relevant details related to population segment and demographics, market size, psychographic or health status segmentation, regulatory influences, payer mix, and key success factors 3.3 points Analyzes the industry segment, but fails to accurately include all relevant details related to population segment and demographics, market size, psychographic or health status segmentation, regulatory influences, payer mix, and key success factors 0 points Does not analyze the industry segment for the healthcare product or service /6 /6 * Criterion score has been overridden Establish the Context: Target Markets Add Feedback 7.5 points Meets Proficient criteria and demonstrates sophisticated ability to determine relevant target audiences 6.375 points Identifies and describes the target markets, including all relevant details related to demographics, characteristics, preferences, and consumer behaviors; where appropriate, explains the types of data that would be collected 4.125 points Identifies and describes the target markets, but fails to accurately include all relevant details related to demographics, characteristics, preferences, and consumer behaviors; or does not explain the types of data that would be collected, where appropriate 0 points Does not identify and describe the target markets /7.5 /7.5 * Criterion score has been overridden Market Analysis: SWOT Analysis Add Feedback 6 points Meets Proficient criteria and demonstrates keen insight into the nature of healthcare markets 5.1 points Conducts a SWOT analysis including at least three items in each category 3.3 points Conducts a SWOT analysis, but fails to fully or accurately include at least three items in each category 0 points Does not conduct a SWOT analysis /6 /6 * Criterion score has been overridden Market Analysis: Competitor Assessment Add Feedback 6 points Meets Proficient criteria and demonstrates keen insight into the nature of healthcare markets 5.1 points Identifies and assesses at least two competitors using specific supporting examples, including at least three strengths and weaknesses for each 3.3 points Identifies competitors, but fails to assess at least two using specific supporting examples, including at least three strengths and weaknesses for each 0 points Does not identify competitors /6 /6 * Criterion score has been overridden Market Analysis: Market Position Add Feedback 6 points Meets Proficient criteria and demonstrates keen insight into the nature of healthcare markets 5.1 points Draws informed conclusions about the organizations current market position and justifies all claims with specific supporting examples 3.3 points Draws conclusions about the organizations current market position, but not all are appropriate or justified with specific supporting examples 0 points Does not draw conclusions about the organizations current market position /6 /6 * Criterion score has been overridden Marketing Strategies: Promotions Strategy Add Feedback 7.5 points Meets Proficient criteria and demonstrates creative or sophisticated ability to develop strategic marketing proposals 6.375 points Develops a promotions strategy that effectively applies the media mix, including traditional marketing, and defends each using specific evidence and principles discussed in the course 4.125 points Develops a promotions strategy, but fails to effectively apply the media mix or defend each proposal using specific evidence and principles discussed in the course 0 points Does not develop a promotions strategy /7.5 /7.5 * Criterion score has been overridden Marketing Strategies: Resource Requirements Add Feedback 7.5 points Meets Proficient criteria and demonstrates creative or sophisticated ability to develop strategic marketing proposals 6.375 points Analyzes the resource requirements, including the types of resources and the categories of direct and indirect expenses to be considered 4.125 points Analyzes the resource requirements, but fails to fully or accurately include all the types of resources or the categories of direct and indirect expenses to be considered 0 points Does not analyze the resource requirements /7.5 /7.5 * Criterion score has been overridden Marketing Strategies: Evaluation Metrics Add Feedback 7.5 points Meets Proficient criteria and demonstrates creative or sophisticated ability to develop strategic marketing proposals 6.375 points Proposes specific metrics for evaluating the success of the marketing proposals, including appropriate sources of data and how the data would be interpreted 4.125 points Proposes metrics for evaluating the success of the marketing proposals, but not all are specific or reasonable or fails to identify appropriate sources of data or logical methods of interpretation 0 points Does not propose metrics for evaluating the success of the marketing proposals /7.5 /7.5 * Criterion score has been overridden Conclusions Add Feedback 7.5 points Meets Proficient criteria and demonstrates advanced skill in connecting marketing strategies to the mission, vision, and values of healthcare organizations 6.375 points Defends the overall strategy proposal by illustrating the specific ways in which the recommendations support the mission, vision, and values of the healthcare organization 4.125 points Defends the overall strategy proposal, but fails to fully or logically illustrate the specific ways in which the recommendations support the mission, vision, and values of the healthcare organization 0 points Does not defend the overall strategy proposal /7.5 /7.5 * Criterion score has been overridden Articulation of Response Add Feedback 4.5 points Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format 3.825 points Submission has no major errors related to citations, grammar, spelling, syntax, or organization 2.475 points Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas 0 points Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas /4.5 /4.5 * Criterion score has been overridden Rubric Total Score Total Total Score Clear Override /100 /100 * Criterion score has been overridden Overall Score Overall Score Exemplary86 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Clear Override Proficient56 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Clear Override Needs Improvement1 point minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Clear Override Not Evident0 points minimum Instructors should not modify this row (it will automate from the scores above). This score represents the average evaluation across all rubric criteria. Bottom of Form

Get assignment assistance in less than four minutes!

Psst..Whether it is a PhD, Masters or Undergraduate Assignment we can help.

We deliver well researched quality answers to all your assignment or essay problems. Fast, Efficient and Confidential.