Description Chinatown: Cynthia Koo on Using Social Media to Help Business – The Atlantic https://www.theatlantic.com/business/archive/2018/10/chinatown-cynthia-koo/564692/ 1/5 B U S I N E S S Finding a Place in the Family Business Koo, 30, is a designer and splits her time between creating and selling dim-sum-themed art and helping out with marketing and design at her parents’ restaurant. (AARON REISS) Editor’s Note: This article is part of an oral-history series where Aaron Reiss interviewed the young-adult sons and daughters of Chinatown shopkeepers about how they are helping to keep their families’ businesses alive. Cynthia Koo, a 30-year-old designer, uses her marketing and art expertise to help manage an Instagram presence and an English-language website for her family’s Cantonese restaurant, Oriental Garden: “I speak Cantonese and took Mandarin in school, but I don’t read enough to understand the register. But I’ve helped in other ways.” Cynthia Koo, a 30-year-old designer, on managing the online presence of her parents’ restaurant AARON REISS OCT 17, 2018 11/8/2018 Chinatown: Cynthia Koo on Using Social Media to Help Business – The Atlantic https://www.theatlantic.com/business/archive/2018/10/chinatown-cynthia-koo/564692/ 2/5 I spoke with Koo in the spring of 2018. Below is our conversation, lightly edited for clarity. When I was a kid, all of our family celebrations would be here at the restaurant. I spent a lot of time after school here and at the garment factory where my mother worked. It probably wasn’t up to code, but the children of the other seamstresses would all be there. We would run around, play in the fabric. When I was born, my father was just a waiter at Oriental Garden. Actually, he’s worked his way all the way up from busboy to part owner. And now my mother helps out here, too. She’s always managed the books, but now she helps behind the register as well. I’ve never been able to do that—I speak Cantonese and took Mandarin in school, but I don’t read enough to understand the register. But I’ve helped in other ways. We’ll have family dinner once a week, and things just come up in conversation. My dad will run through the difficulties they are dealing with, and I’ll find ways to help. 11/8/2018 Chinatown: Cynthia Koo on Using Social Media to Help Business – The Atlantic https://www.theatlantic.com/business/archive/2018/10/chinatown-cynthia-koo/564692/ 3/5 Like, over the years we’ve gotten press inquiries in English, but he doesn’t know exactly how to handle them. Maybe he isn’t sure what they are asking or how to respond. Language is hard in general. He’s also having me take the food-safety certificate classes so that I can liaise with the health-inspector authorities. The rules are really hard to decipher, and every time they get a point off, my dad is really anxious. [ Read: The cow-milking robots keeping small farms in business. ] I also helped them with anything digital. I helped them claim their business on Yelp and make their profile nice. He might ask me, “Should I advertise on Groupon?” because he doesn’t know exactly what the service is. So I will sit down and explain how that might work. That is kind of how I saw my role, as explainer. And then he decides what’s best for his business. We used to have an all-text menu, but for someone who doesn’t know this food, it can be really hard to order. I showed my dad how to take pictures of our dishes and how to cut out the photos using Photoshop. My mom was more familiar with computers, so they did it together. Now we have a picture menu that he did himself. A year ago, I quit my job. I had been working at a financial start-up for three years. Along with a single intern, Koo is trying to bring Oriental Garden into the modern era—with a clear brand identity and a social-media presence. (Aaron Reiss) 11/8/2018 Chinatown: Cynthia Koo on Using Social Media to Help Business – The Atlantic https://www.theatlantic.com/business/archive/2018/10/chinatown-cynthia-koo/564692/ 4/5 When I left my job and started helping out more at the restaurant, I didn’t want to touch anything they were currently doing—I wouldn’t feel comfortable. The waiters, kitchen procedure, ingredient sourcing—I don’t know that stuff. But I’ve always helped out with design and marketing, because that is something my parents struggle with, and something I really enjoy. And given what I know about social media, I’ve always seen that as a serious hole in their operation. I offered to take up the effort of getting them on social media and managing their presence online. At that time, they reacted like, “Why? You have a great job. Restaurants make no money; you’re on your feet all day. This job is hard. You don’t want it!” But they were receptive to my offer to help. They always have been, even if I don’t think they fully understood what I was talking about. So I brought in a 23-year-old intern, and she does ourInstagram. My dad actually pays her out of his salary, which is amazing. I had already designed them a website, something I had been wanting to do for a long time. After that, they started getting inbound English inquiries and reservations, and English press reaching out. I wanted to be an interface between the younger, English-speaking market and what they’ve always known. Part of the reason I started doing this is because my father works so hard, and the food is so good, and there is so much to his story. It makes me sad that they are not more successful. We want to hear what you think about this article. Submit a letter to the editor or write to letters@theatlantic.com. Koo’s parents work side by side, keeping the restaurant moving. (Aaron Reiss) 11/8/2018 Chinatown: Cynthia Koo on Using Social Media to Help Business – The Atlantic https://www.theatlantic.com/business/archive/2018/10/chinatown-cynthia-koo/564692/ 5/5 ABOUT CONTACT PODCASTS SUBSCRIPTION FOLLOW Privacy Policy Advertising Guidelines Terms and Conditions Responsible Disclosure World Edition Site Map TheAtlantic.com Copyright (c) 2018 by The Atlantic Monthly Group. All Rights Reserved. MARK THE NEWS AS READ Get a roundup of the most important and intriguing stories from around the world, delivered to your inbox every weekday. Enter your email Sign Up THE VALUE OF GOOD JOURNALISM Subscribe and support our coverage of the ideas that matter – with up to 78%                       Business Communication”Student Evaluation Of The Basic Course In Business Communication: A Report By An Ad HocCommittee Of The American Business Communication Association”. Vol 12, no. 4,2018, pp. 17-24. SAGE Publications, doi:10.1177/002194367501200403.The article talks about business communication in an organization. The article states thatBusiness communication is the progression of sharing info among individuals outside and insidea business. For an organization to be successful, the management and employees mustcommunicate effectively to reach organizational goals. Business communication mainly involvesthe constant flow of information within and outside the company (17). There are companies witha large number of people that makes it hard to manage business communications. To accomplishsuch an organization, there must be effective and continuous communication between employeesand employers.The article further states that there are different kinds of business communication thatinclude inner upward communication, inner downward communication, and finally, externalcommunication. Business communication is essential because of various reasons. First, businesscommunication is significant since it increases the productivity an organization (18).Additionally, it increases customer satisfaction after purchasing good from a company. Finally,business communication improves communication an organization.Maria 1

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