Need an research paper on how e-commerce/e-tailing affects the marketing and supply chain management in fashion industry

Need an research paper on how e-commerce/e-tailing affects the marketing and supply chain management in fashion industry. Needs to be 10 pages. Please no plagiarism. A research report also states that this segment helped in generating about 1.6 billion pounds in a single month. UK constitutes the largest e-tailing market with revenues of approximately 37 billion pounds in 2004. Internet marketing or e tailing offers other distinct advantages of (Marciniak & Bruce, 2009, p.259). Fernie & Sparks (2009) proposed a model that stated the use of technology for ensuring procurement practices at the organization. The model largely states the use of technology intensive software packages as well as use of online channel to facilitate competitive advantage(Fernie & Sparks, 2009, p.29). Outbound logistics for e-tailing industry implies the cost for delivery of goods to the customers. The revenue margin gained from cost savings in inbound logistics helps in taking care of the cost of outbound logistics. Increasing Importance E-commerce and E-tailing in Marketing and Supply Chain Competitive Advantages of E-tailing Fashion retailers can be classified into four main categories namely, brick and mortar based retailers, virtual e-retailers, catalogue based retailers and multi-channel retailers. Internet has largely changed the supply chain dynamics of the fashion retailers with firms trying to use the internet for developing better relationships with the customers (Marciniak & Bruce, 2009, p.260). Internet based online marketing firstly helps in providing efficient and fast service to the customers as e-tailing helps in integrating the sales activities with after sales support to generate greater value for the customers. Secondly, cost based advantages include reduced cost of inbound logistics as firms eliminate many intermediaries who serve to reduce the margins while not adding any significant value to the product offering. Thirdly firms also get access to a large database of customers which can be subjected to data mining techniques to generate competitive advantage (Windischhofer, 2003, p.24). Interrelationships between Marketing and Supply Chain Management Marketing and supply chain management practices are largely correlated with each other. Marketing strategies are essentially forming the basis for supply chain activities of an organization. Supply chain strategies are largely the outcomes of the relationship between the suppliers. Use of web based channels largely influences the supply chain initiatives of the organization. The main purpose of marketing involves delivering products and services that are demanded by the customers while generating a profit out of these activities. Supply chain management ensures that the commitments made to the customers are largely agreed in task. They form the backbone of the organizations marketing activities as they form the support systems behind the marketing activities of the firm and the fulfilment of the commitments to the customers. Use of an online marketing channel also involves integration with the supply chain activities to derive competitive advantage.

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